Tips To Boost Your SEO Performance with GA4

Connect GA4 with Google Search Console to analyze organic traffic and set up events to get in-depth insights for your SEO.

Analyzing organic traffic by connecting GA4 with Google Search Console and gaining in-depth insights for SEO by setting up events have been very effective strategies in the projects we follow at Stradiji. Based on our experiences, I want to share how this process works and how you can get maximum efficiency from these tools.

Because I realized this: With the transition from Universal Analytics to GA4, most Google Analytics users are disappointed and do not even log in to GA4. However, GA4 can significantly contribute to your SEO efforts when used effectively.

Connecting GA4 and Google Search Console

Search Console data cannot be seen automatically in GA4. Therefore, we need to add this data to GA4 manually. Once we establish the connection and publish the reports, we can get precious data for queries and organic traffic analysis. In particular, using the “Queries Report” and “Google Organic Search Traf,” we could observe which search terms brought more traffic and which URLs performed better.

Analyzing Your Website’s Organic Traffic

GA4 has several reports that analyze organic traffic. The “GA4 Acquisition Report” allows you to analyze traffic from search engines like Google and Bing in detail. This will enable you to evaluate which sources you get more traffic from and the quality of this traffic.

Analyzing Specific Website URLs

One of GA4’s significant advantages is the possibility of analyzing organic traffic in general and at the specific URL level. With the “Landing Page Report,” you can examine which pages attract more visitors and their behaviour. To do this, select the Reports > Engagement menu.

Setting up Events and Parameters

In GA4, creating events and parameters to understand how users interact with our Stradiji.com website has brought us great benefits. For example, we gained detailed information about user behaviour by tracking events such as page load, clicking on a link, or submitting a form. This data helped us evaluate the quality of our web traffic and the effectiveness of our strategies. You must go to Reports > Engagement > Events to do this.

Utilizing Other Traffic Channels

When analyzing Google Ads campaigns, using campaign data from GA4 was very useful in shaping my SEO strategies. For example, with the data I obtained from Google Ads Query Reports, I identified the keywords that triggered sessions and developed new content strategies based on this information.

To summarize;

These tools and reports offered by GA4 played a critical role in shaping my SEO campaigns. I think getting the most out of GA4 is possible by setting clear goals and focusing on the correct data. These experiences can be a roadmap for you to use GA4 effectively.