ChatGPT transforms digital marketing! Adapt SEO strategies, discover new search intentions and increase your brand awareness.
After analyzing Semrush’s comprehensive study of 80 million clickstream records, it’s clear: we’re not just witnessing a trend – we’re experiencing a fundamental shift in how users interact with search.
Remember when we used to categorize search intent into four boxes neatly? Informational, navigational, commercial, and transactional. Those days are gone. Semrush’s data reveals that 70% of ChatGPT queries don’t fit these traditional categories. Users aren’t just searching any more – they’re problem-solving, brainstorming, and seeking personalized advice. This isn’t just a statistic. It’s a wake-up call for how we approach SEO strategy.
December 2024 numbers tell an interesting story: Google reached 6.5 billion unique visitors, while ChatGPT attracted 566 million. But here’s what matters: it’s not about competition, it’s about complementary use cases. Google excels at navigational queries. ChatGPT shines in deep research and complex problem-solving. The real opportunity? Understanding when and why users choose each platform.
Crystal Carter nailed it when she said our content needs to be more than crawlable and indexable – it needs to be retrievable by LLMs. This isn’t just another buzzword; it’s a fundamental shift in optimising content. Think of it as SEO evolution. We’re moving from writing for algorithms to creating content that AI can understand, process, and contextualize.
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