Online PR refers to the communication activities carried out in the digital field through search engines, news sites, social media channels, websites, blogs, and forums.
Effective communication becomes more crucial than ever in times of crisis. As challenges emerge, maintaining a robust online presence and engaging in proactive public relations can safeguard your brand’s reputation and prepare the groundwork for future recovery and growth. At Stradiji, we understand the pivotal role of strategic online PR in steering your brand through turbulent times.
Immediate Response Capabilities: Online PR allows swift communication with your audience, stakeholders, and the media. In a crisis, timing is everything. The ability to respond quickly and effectively can significantly mitigate the potential negative impacts on your brand.
Control Over the Narrative: With online PR, you have the tools to shape and control your message. By crafting your narrative, you can influence public perception, correct misinformation, and convey your side of the story directly to your audience.
Sustained Engagement: During a crisis, it’s vital to maintain open lines of communication. Online PR facilitates ongoing engagement with your audience, informing them about how you manage the situation and how it affects them.
Building Trust: Consistent and transparent communication during a crisis can build and maintain trust. Demonstrating accountability and commitment to resolving the issue reinforces your stakeholders’ confidence in your brand.
Online PR strategies and brand awareness are essential for Google. So much so that Gary Illyes, one of the Google engineers, had an interview at the Pubcon 2017 conference stating that the frequent presence of a brand name on popular news sites affects the Google algorithm positively and contributes positively to the brand’s website rankings:
Investing in online PR helps manage the immediate effects of a crisis and strengthens your brand for long-term success. Enhanced visibility, improved public perception, and the trust you build during a crisis can be invaluable assets that contribute to your brand’s resilience and market position. Investing in online PR is a decision to invest in your brand’s future.
A well-executed online PR strategy is not just a mitigation tool but a critical component of leadership and responsibility, especially in times of crisis. At Stradiji, we are committed to guiding you through these challenges with professional, strategic online PR solutions that protect and enhance your brand’s reputation.
As Stradiji, instead of building backlinks for the brands we work with, we recommend investing in online PR and brand awareness studies, which Google is increasingly valuing. Thus, we increase your brand awareness by making your brand name appear on popular news sites, and we also give your website an advantage in Google rankings by enabling more people to search for your brand name on Google.
Thanks to our cooperation with our partner B2Press, we prepare your SEO-compatible press releases and serve them in more than 30 countries. We manage your special news studies and interviews. We follow and report your news. If you want to do online PR work in Turkey or abroad with the cooperation of Stradiji and B2Press, you can apply to our Online PR Management page by choosing the package that suits your budget and target.
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