Google August 2024 Core Update Highlights Quality

Google’s August 2024 core update rewards high-quality sites by targeting low-quality SEO content.

Google has launched the August 2024 core update. This update aims to push low-value SEO-focused content back in search results while emphasizing high-quality, user-friendly content. The full rollout of the update is anticipated to take about a month. Google announced this update via the X platform and shared the details on its blog.

This core update focuses on increasing visibility into content that users find genuinely helpful.

Google noted that it considered feedback from content creators and other stakeholders for this update. It also reiterates its commitment to highlighting quality content from a variety of sources, including smaller, independent websites. This update aims to reflect better the positive changes websites are making.

According to the Google Search Status dashboard, the full rollout of this core update could take up to a month.

The gradual rollout is typical for major updates of this type, allowing time for the changes to propagate effectively across Google’s more extensive index.

Along with this core update, website owners and SEO professionals can also access Google’s help documentation on core updates. This guide provides more detailed information for website owners who may see a change in their rankings after the update.

Core updates often shake up industry search engine results pages (SERPs). Google doesn’t offer quick fixes for ranking drops; instead, it emphasizes the importance of creating original content. As the update’s effects unfold, SEOs and site owners should closely monitor their metrics and align their content with Google’s focus on user value.

Along with the August 2024 update, Google has also updated its guidance on core algorithm updates. These new documents offer more actionable advice for website owners and SEO professionals. Notable changes include new sections evaluating traffic drops and analyzing significant ranking changes using Search Console.

Finally, while this core update is ongoing, Google has confirmed an issue with a separate ranking bug. This bug is unrelated to the core update, and Google is actively working on a fix as it determines the root cause of the issue.

In short, you may experience fluctuations in rankings at this time. So I think it would be better to remain calm. As the findings regarding this algorithm update emerge, I will continue to share them with you in the following newsletters.