Creating Shareable and Linkable Content In The Age of AI

Develop successful content strategies in the age of artificial intelligence! This article explains techniques for creating shareable and linkable content.

Content creation and sharing strategies are constantly evolving in the age of artificial intelligence (AI). A successful content strategy is necessary to achieve high rankings in search engines and attract users’ attention. In this article, we will explore ways to create shareable and linkable content in the age of AI.

1. Know Your Target Audience

A successful content strategy starts with knowing your target audience well. Understanding who they are, what kind of content they consume, and what platforms they are active on allows you to capture their attention. Using AI tools, you can analyze user behaviour and create personalized content.

2. Create Valuable and Informative Content

Making your content valuable and informative increases its shareability. Users tend to share information they find helpful. Do research and write articles filled with current and accurate information. It will help you gain users’ trust and achieve high rankings in search engines.

3. Use Compelling Titles and Images

Headings are one of the most critical factors in attracting attention to content. Compelling and intriguing headlines encourage users to read your content. You can also make your content more attractive by using images. Visuals make content more accessible and easy to understand and increase its shareability.

4. Develop Social Media Strategies

Social media is one of the most effective ways to deliver content to large audiences. You can reach more people by sharing your content on social media platforms. Additionally, you can share your content at the most appropriate times and formats by understanding social media algorithms. There is no requirement that you be on every social media platform. For example, I prefer to share on Twitter and LinkedIn actively.

5. Apply SEO Techniques

Search engine optimization (SEO) ensures your content ranks high in search engines. By using keywords, you can make your content easier to find. By correctly using SEO elements such as titles, meta descriptions and alt texts, you can increase the visibility of your content.

6. Create Participatory Content

Encourage users to participate in your content. Interactive content such as Q&A sections, polls, and comment sections engage users and get them to share your content. Additionally, you can constantly improve your content by considering users’ opinions and suggestions.

7. Create Linkable Content

Having your content referenced by other websites increases your authority and ranking in search engines. For this, create your content by basing it on sources and providing reliable information. Additionally, linking to other trusted sites in your content encourages mutual link exchange. For example, adding a glossary section to your site can speed up your backlink acquisition.

8. Follow Current and Trending Topics

Producing content about current and trending topics is an effective way to attract users’ attention. This type of content is generally shared and linked more. Using AI tools, you can analyze which topics are popular and create content about these topics.

9. Continually Evaluate Content Quality

Continuously evaluate and improve your content. Make your content more interesting and valuable by considering user feedback. Using AI-based analysis tools, you can measure the performance of your content and make necessary improvements.

10. Benefit from Expert Opinions

Include expert opinions to enrich your content. This increases the credibility of your content and attracts users’ attention.

The Importance of the Human Touch and EEAT

The web is flooded with AI-generated content, making it difficult to stand out from the noise and get high-quality backlinks. However, the human touch gives you a unique advantage. Appealing to people’s emotions, sharing real-life experiences, and offering candid perspectives are things that AI systems still struggle to cope with.

As I mentioned in the previous Digital Marketing Notes, knowing the drawbacks of producing content with artificial intelligence is helpful. With the rise of AI-generated content, creating truly outstanding content is more important than ever. Here are three essential things to keep in mind when creating linkable AI content:

1. Prioritize EEAT: Google’s EEAT guidelines are more important than ever. Create content that showcases your unique expertise and experiences to build trust with your audience.
2. Focus on User Intent: Instead of focusing only on keywords, create content that addresses your target audience’s basic needs and questions. Use tools like Alsoasked.com to discover the topics and queries people seek.
3. Experiment with New Formats: Long-form content can be great for link building, but don’t be afraid to experiment with shorter visual formats (like infographics, videos, and interactive tools). This type of content can be highly shareable and help you stand out among text-heavy content.

Artificial intelligence can bring about significant changes in the link-building space, but it also presents new opportunities for those willing to adapt and innovate. By creating unique and valuable content that meets your audience’s needs, you can continue to generate high-quality backlinks and position your website as a go-to resource in your industry.