How Will SearchGPT’s ChatGPT Integration Impact Search Habits?

OpenAI has announced that it will integrate SearchGPT into ChatGPT before the end of the year. This development aims to deliver valuable traffic to publishers while increasing the importance of GEO in SEO strategies.

OpenAI’s new SearchGPT feature is expected to be integrated into ChatGPT by the end of the year. This innovation will enhance users’ search experience and provide a more interactive information acquisition process.

Varun Shetty, OpenAI’s Head of Media Partnerships, made it clear that this integration will not provide ad revenue sharing to publishers and does not present a new revenue model for them. Instead, OpenAI aims to give the publishers traffic from new audiences.

In this way, they aim to increase reader interaction by giving publishers more visibility to their content. This situation indicates that publishers should consider the value of this traffic increase. The aim will be to provide users with fast and efficient answers while directing them to publisher sites for verification, detailed information or reliable sources.

Regarding SEO and search engine behaviour, it is wondered whether SearchGPT can be a direct competitor to Google. Google is still the leader in the search engine market, but SearchGPT combined with ChatGPT’s large user base could have a different impact. ChatGPT’s more responsive experience can potentially change user behaviour and SEO strategies.

After integrating SearchGPT with ChatGPT, users’ search habits are expected to change. People will now aim to reach information more quickly and directly, which may result in less page navigation. Users will use more natural language queries when searching for information, which may cause search engines to reshape their ranking algorithms. This change may require SEO experts and content producers to review their strategies and develop innovative methods.

This development may lead to a new area within SEO, namely GEO strategies called “generative engine optimisation”. Content producers must focus more on quality and authoritative content that can directly guide users.