Structured data is a coding method that helps search engines better understand your website’s content.
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Avoiding Common Errors In Structured Data Implementations
This allows them to crawl and index your pages and the information they provide more easily.
What is Structured Data?
Structured data allows you to organize the information on your website in a way that makes it easier and more accurate for search engines to understand that information. It is mainly used for rich snippets and to achieve greater visibility in search results.
Structured Data Application Stages
Planning Phase:
- Define Your Goals: Clarify what you want to achieve using structured data. It could be higher click-through rates, improved search rankings, or better visibility of certain types of content.
- Know Your Target Audience: Understanding what terms your target audience searches for in search engines and what information they need will help you choose the right structured data types.
- Choose the Right Schema Types: Choosing the schema types that best suit your business type and website content helps search engines understand your content correctly.
For example, you can find the structured data types supported by Google Search on the Google Search Central page
APPLICATION:
- Add Schema Code Properly: Add codes from Schema.org to the appropriate sections of your website. This usually happens between your HTML code <head>or <body>tags.
- Test Your Code: Make sure your code is implemented correctly and bugs-free using tools like Google’s Rich Results Testing Tool.
- Fix Errors: Take steps to correct errors encountered during testing.
Avoid Common Mistakes:
- Use of Incorrect or Incomplete Schema: Ensure you implement your Schema code entirely and correctly.
- Choosing the Wrong Schema Types: Choosing schema types appropriate to your website’s content and your business’s type maximizes effectiveness.
- Wrong Placement of Code: Make sure you place your code in the correct part of the HTML.
- Untested Code: Test your code to ensure it works correctly.
Benefits of Using Structured Data:
- Higher Search Engine Rankings: When search engines better understand the content of your pages, your rankings can improve.
- Increased Click-Through Rate: Rich snippets and other search features increase your visibility and get more clicks.
- Improved User Experience: Structured data helps users find the information they seek more easily.
Structured data is a powerful tool that significantly improves your SEO and search engine visibility. By following the advice in this article, you can avoid mistakes made in structured data applications and maximize the potential of your website. For more information, refer to resources such as Google’s Guide to Structured Data and Schema.org.
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